April 19, 2023

The 7 Best Copywriting Tools

If you're a copywriter, chances are you know the value of good copy. Good copy can get you clicks, sales and new clients. Copywriting is hard work, though—especially when it comes to writing content that doesn't sound too salesy or fluffy. That's why I've put together this list of my favorite tools for helping me write better:


Grammarly is a free browser extension that checks for grammar and punctuation errors. It also offers suggestions for improving your writing, so you can make it better as you go along.

Grammarly works in any web browser, and it's available for all major browsers (Chrome, Firefox, Safari). The only thing you need to do before using the tool is install its extension on your computer or phone--which takes just a few seconds--and then start writing! The program will automatically check every word you type against an extensive database of style rules from different sources like AP Stylebook (for journalists), Chicago Manual of Style (for writers), Oxford University Press Dictionary & Thesaurus (for authors), American Heritage Dictionary of English Language & Picturesque Word Origins by John Sabin Scott & John Richetti


You can think of the GPT models' neural networks as complex, many-layered algorithms with billions of parameters or variables that allow them to take an input and then, based on the values and weightings it gives to the different parameters, output whatever it thinks best matches your request.

ChatGPT is great at writing a huge variety of prompts from headlines to sales letters and everything in between.

Here’s an example of me asking it to write copy for a landing page selling website templates:

And here’s another example of me asking it to write a sales letter for Lasik surgery:

The more specific you can be with your prompt about style, key phrases to include, and even length, the better results you can expect.

Hemingway App

Hemingway is a free tool that analyzes your writing to see if it's simple enough for a 5th grader to understand. It highlights long sentences and passive voice, which makes it easier to edit. You can also use this app to write in a more conversational style.

Their editor shows you exactly what you can do to make your writing more digestable.

For example, here’s an excerpt I took from AI generated text:


Wordtune is a tool that analyzes your writing and gives suggestions on how to improve it. It's great for finding the right words to use, especially in longer pieces of writing like blog posts or articles.

Wordtune uses natural language processing (NLP) technology to analyze the content of your document, find patterns in its structure and grammar, then highlight areas where you can make changes for better readability and clarity.

I find it especially useful for rewriting sentences and short paragraphs.


CopyAI is a tool that helps you write better headlines and long-form content. It suggests different styles and gives you feedback on which one works best for your audience.

They have a huge library of templates that guide you step-by-step to help you get the most optimized outcome for your prompt.

CoSchedule Headline Analyzer

The CoSchedule Headline Analyzer is a tool that can help you write better headlines. You just paste your headline into the box and it will analyze it for you, telling you if your headline is strong enough or if it needs some work.

The analyzer uses four metrics:

  • Readability - How easy is it for readers to understand?
  • Emotional Appeal - Does the reader feel anything when they read this?
  • Social Shares/Likes - Will people share this on social media?
  • Click-Through Rate (CTR) Prediction - How many clicks will this get from search engines and social media?


Airstory is a tool that helps you write better, faster and more organized. It's a free tool that can be used with Google Docs or Microsoft Word. You can use it to plan your writing, organize your thoughts, get feedback on your writing and even collaborate with others on projects.

Airstory gives you an outline view of the structure of any document--not only showing you where paragraphs start and end but also highlighting sentences within each paragraph so that they stand out from one another clearly in the interface (and if they're too long).


Hopefully, this article has given you a better idea of the tools available to help you write better copy. Whether it's grammar checking or headline analysis, there are plenty of options out there for anyone who wants to improve their writing skills. We hope that by reading this guide, you've found something new and interesting that will help improve your writing!