March 08, 2023

How to build a swipe file with Evernote

I like to keep tabs on the latest trends in business, but I don't always have time to read lengthy articles. That's why I use Evernote to build a swipe file — aka a library of interesting marketing examples that I can go back to over and over again for inspiration.

It doesn't matter if you're looking for landing pages, emails, ads, or copywriting: with just one click, you can save anything from your browser into Evernote and access it when you need it most!

Download the Evernote app on your computer

The first step is to download the Evernote app on your computer. You can do this from Evernote's website, or by searching for "Evernote" in the App Store on your phone and downloading it there.

Once you've downloaded it and signed up for an account, open up a new note and type: "How to build a swipe file in Evernote". This will serve as our master list of notes we want to add later!

Open Evernote and create a new "notebook"

To get started, you'll need to create a new notebook.

Create a new notebook by clicking "New Notebook" in the top left corner of your screen. You can name this anything that works for you—I usually name mine after what type of swipe file it will contain (e.g., "AdWords Swipe File"). After naming your notebook, click on "Create."

Create a new note

  • Create a new note
  • Add tags to your note
  • Add a title to your note
  • Add a description to your note about what you like or dislike

Install the web clipper

You can also use the Evernote web clipper to swipe from the web. The web clipper is a tool that comes with the Evernote app, and it saves pages from the web to your Evernote account.

Find an article you want to save and select "clip"

  • Find an article you want to save.
  • Click the "clip" button in the upper right corner of your browser window, or press CTRL+S on your keyboard (you can also use this method for saving images).
  • Choose where you want to save the article, then click "Save."
  • Add tags and type in a description--it's helpful if all of your swipe files are organized by topic, so consider labeling each one accordingly as you go along!

Choose where the article should be saved

The next step is to choose where the article should be saved. You can either create a new notebook or add it to an existing one. If you want to organize your swipe file by topic, consider creating a notebook for each topic area (e.g., marketing, sales, etc.).

Once you've chosen a notebook and folder, select "Save in Evernote" from the drop-down menu next to "Save Note." This will save your note as a rich text file (.rtf) inside of Evernote with all of its formatting intact--which means that if an image was embedded in the original article, it will appear in its full glory within your swipe file!

Add tags and type in a description for the note

You can also use tags to organize your notes. Tags are a great way to keep track of what you read, and they're an especially helpful tool when it comes time to find similar articles later on.

You might want to tag each article with its topic or category (e.g., "marketing" or "blogging"). If you've already created a bunch of other notebooks in Evernote, consider adding these tags as well--this will help you keep track of where each note belongs!

You'll have an easy way to access your favorite articles later with these easy steps!

You can use your swipe file to:

  • Save articles you want to read later.
  • Save landing pages that inspire you.
  • Save tweets and social media posts you like.
  • Share with colleagues and friends.


We hope this article has given you some insight on how to build your own swipe file in Evernote. It's a great way to keep track of all the pages you want to reference later.