1920s ads
1930s ads
1940s ads
1950s ads
1960s ads
1970s ads
1980s ads
1990s ads
Afterpay ads
Airbnb ads
Alcohol ads
American Apparel ads
Apple ads
Army ads
Banner ads
Beer ads
Billboard ads
Black Friday ads
BMW ads
Burger King ads
Camera ads
Candy ads
Chewy ads
Chipotle ads
Christmas ads
Claude Hopkins ads
Clever ads
Clothing ads
Coca-Cola ads
Coinbase ads
Controversial ads
Converse ads
Crypto.com ads
Cyber Monday ads
David Ogilvy ads
Display ads
Dog ads
DoorDash ads
DTC Direct-to-Consumer ads
Dunkin' Donuts ads
Durex ads
Ecommerce ads
Eugene Schwartz ads
Facebook ads
Fashion ads
Father's Day ads
Fisher-Price ads
Fitness ads
Food ads
Ford ads
FTX ads
Funny ads
Gary Halbert ads
Geico ads
General Motors ads
Google ads
H&M ads
Halloween ads
Healthcare ads
Hims ads
Hollister ads
Home Depot ads
Instagram ads
Insurance ads
Joe Sugarman ads
John Caples ads
Land Rover & Range Rover ads
LEGO ads
Leo Burnett ads
LinkedIn ads
M&M's ads
Magazine ads
Makeup ads
Manscaped ads
Marketplace ads
McDonald's ads
Military ads
Milk ads
Mother's Day ads
Music ads
NASA ads
New Year's ads
Newsletter ads
Nike ads
Oatly ads
Oculus (Meta Quest) ads
Old Cigarette ads
Old Navy ads
Old Spice ads
Old Winchester ads
Oreo ads
Peloton ads
Pepsi ads
Perfume & Cologne ads
Pinterest ads
Pop-Tarts ads
Porche ads
Print ads
Quora ads
Real Estate ads
Reddit ads
Rolls Royce ads
SaaS ads
Samsung ads
Sonic ads
Sports ads
Subaru ads
Subway ads
Tesla ads
Testimonial ads
Tinder ads
Toyota ads
Twitter ads
Valentine's Day ads
Verizon ads
Victoria's Secret ads
Vintage ads
Virginia Slims ads
Volkswagen ads
Weight Loss ads
Frequently asked questions
- What makes a good ad?
- Exceptional ads have:
- Overall look and feel similar to a native post of the platform
- Bold, choppy copywriting
- An attention grabbing animation, sentence, or video clip viewable within the first 3 seconds of scrolling past
- Novel ad creative
- A call-to-action that matches the ad copy and ad creative
At the end of the day, the job of an ad is to create enough curiosity to follow the call-to-action. Even “brand advertising” has a goal of getting people to search for more information about a company, even if it doesn’t have an explicit call-to-action. But especially “performance advertising” is solely measured on its ability to get people to follow the call-to-action and even measure the result of that call-to-action in the form of a purchase, subscription, or call scheduled.
- How is this collection curated?
The entire library was personally curated by Corey Haines and Connor Lindsey, the founders of SwipeWell. They used their best judgment to pick out exceptional examples from all around the web, scouring even the most remote corners of the internet.
- How can I submit an example to be considered?
You are more than welcome to follow the link provided here: Submit an example. We cannot guarantee it will make it to a collection but if it does, it will be properly attributed and credited. Feel free to submit something from your own brand or portfolio and don’t worry about making multiple submissions either.
- How can I add these to my swipe file?
- SwipeWell makes it a breeze to build a swipe file that you’ll actually use. Sign up for an account, save the images of the examples you like, and upload to your SwipeWell account where you can title and tag each one.
You *could* use generic tools to add these examples to your swipe file or even keep them in your desktop folder, but good luck being able to make use of your swipe file later.