All Examples/Best ad Examples

ad Examples

Save the best ad examples to your swipe file with SwipeWell.

Get started free

1920s ads

1930s ads

1940s ads

1950s ads

1960s ads

1970s ads

1980s ads

1990s ads

Afterpay ads

Airbnb ads

Alcohol ads

American Apparel ads

Apple ads

Army ads

Banner ads

Beer ads

Billboard ads

Black Friday ads

BMW ads

Burger King ads

Camera ads

Candy ads

Chewy ads

Chipotle ads

Christmas ads

Claude Hopkins ads

Clever ads

Clothing ads

Coca-Cola ads

Coinbase ads

Controversial ads

Converse ads

Crypto.com ads

Cyber Monday ads

David Ogilvy ads

Display ads

Dog ads

DoorDash ads

DTC Direct-to-Consumer ads

Dunkin' Donuts ads

Durex ads

Ecommerce ads

Eugene Schwartz ads

Facebook ads

Fashion ads

Father's Day ads

Fisher-Price ads

Fitness ads

Food ads

Ford ads

FTX ads

Funny ads

Gary Halbert ads

Geico ads

General Motors ads

Google ads

H&M ads

Halloween ads

Healthcare ads

Hims ads

Hollister ads

Home Depot ads

Instagram ads

Insurance ads

Joe Sugarman ads

John Caples ads

Land Rover & Range Rover ads

LEGO ads

Leo Burnett ads

LinkedIn ads

M&M's ads

Magazine ads

Makeup ads

Manscaped ads

Marketplace ads

McDonald's ads

Military ads

Milk ads

Mother's Day ads

Music ads

NASA ads

New Year's ads

Newsletter ads

Nike ads

Oatly ads

Oculus (Meta Quest) ads

Old Cigarette ads

Old Navy ads

Old Spice ads

Old Winchester ads

Oreo ads

Peloton ads

Pepsi ads

Perfume & Cologne ads

Pinterest ads

Pop-Tarts ads

Porche ads

Print ads

Quora ads

Real Estate ads

Reddit ads

Rolls Royce ads

SaaS ads

Samsung ads

Sonic ads

Sports ads

Subaru ads

Subway ads

Tesla ads

Testimonial ads

Tinder ads

Toyota ads

Twitter ads

Valentine's Day ads

Verizon ads

Victoria's Secret ads

Vintage ads

Virginia Slims ads

Volkswagen ads

Weight Loss ads

Frequently asked questions

What makes a good ad?
Exceptional ads have:
  • Overall look and feel similar to a native post of the platform
  • Bold, choppy copywriting
  • An attention grabbing animation, sentence, or video clip viewable within the first 3 seconds of scrolling past
  • Novel ad creative
  • A call-to-action that matches the ad copy and ad creative

At the end of the day, the job of an ad is to create enough curiosity to follow the call-to-action. Even “brand advertising” has a goal of getting people to search for more information about a company, even if it doesn’t have an explicit call-to-action. But especially “performance advertising” is solely measured on its ability to get people to follow the call-to-action and even measure the result of that call-to-action in the form of a purchase, subscription, or call scheduled.

How is this collection curated?

The entire library was personally curated by Corey Haines and Connor Lindsey, the founders of SwipeWell. They used their best judgment to pick out exceptional examples from all around the web, scouring even the most remote corners of the internet.

How can I submit an example to be considered?

You are more than welcome to follow the link provided here: Submit an example. We cannot guarantee it will make it to a collection but if it does, it will be properly attributed and credited. Feel free to submit something from your own brand or portfolio and don’t worry about making multiple submissions either.

How can I add these to my swipe file?
SwipeWell makes it a breeze to build a swipe file that you’ll actually use. Sign up for an account, save the images of the examples you like, and upload to your SwipeWell account where you can title and tag each one.

You *could* use generic tools to add these examples to your swipe file or even keep them in your desktop folder, but good luck being able to make use of your swipe file later.