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Frequently asked questions
- What makes a good popup?
- Exceptional popups have:
- An irresistible offer clearly communicated
- Custom imagery that fits the overall brand and aesthetic of the website
- Fun, disarming copywriting
- A reason to act with urgency
- Social proof to create FOMO
- A large, color contrasting call-to-action button
At the end of the day, the job of a popup is to aid a landing page in its ability to get people to take action. Generally speaking, popups function as a great backup for pages designed to convert, and function great as a primary call-to-action on pages that aren’t designed to convert (e.g. blog posts, about pages, etc).
- How is this collection curated?
The entire library was personally curated by Corey Haines and Connor Lindsey, the founders of SwipeWell. They used their best judgment to pick out exceptional examples from all around the web, scouring even the most remote corners of the internet.
- How can I submit an example to be considered?
You are more than welcome to follow the link provided here: Submit an example. We cannot guarantee it will make it to a collection but if it does, it will be properly attributed and credited. Feel free to submit something from your own brand or portfolio and don’t worry about making multiple submissions either.
- How can I add these to my swipe file?
- SwipeWell makes it a breeze to build a swipe file that you’ll actually use. Sign up for an account, save the images of the examples you like, and upload to your SwipeWell account where you can title and tag each one.
You *could* use generic tools to add these examples to your swipe file or even keep them in your desktop folder, but good luck being able to make use of your swipe file later.