Facebook Ad Analyzer
Analyze your Facebook ad copy and get actionable recommendations
Character count: 0 (Ideal: 125-250 characters)
Character count: 0 (Ideal: 40-80 characters)
Character count: 0 (Ideal: Under 30 characters)
The button text that prompts action
Facebook Ad Best Practices
Creating effective Facebook ads requires attention to multiple elements that work together to capture attention, communicate value, and drive action. Here's what makes a great Facebook ad:
📝 Primary Text (125-250 characters)
Your main ad copy should be concise yet compelling. Lead with your strongest benefit or hook to capture attention in the feed. Use the first 2-3 words wisely as they're the most visible.
🎯 Headline (40-80 characters)
Your headline should complement your primary text with a clear value proposition. It appears below the image and should be scannable and benefit-focused.
✨ Emotional Triggers
Use power words like "exclusive," "limited," "proven," "free," or "guaranteed" to create urgency and emotional connection with your audience.
🎨 Visual Elements
Emojis increase engagement and help your ad stand out in the feed. Use 1-3 relevant emojis to add personality and improve scannability. Numbers and statistics add credibility.
🚀 Call to Action
Every ad needs a clear next step. Use action-oriented CTAs like "Shop Now," "Learn More," "Get Started," or "Sign Up" to drive conversions.
Pro Tip: Test multiple variations of your ad copy. Even small changes in headlines or CTAs can significantly impact performance. Save winning ads to your SwipeWell library for future inspiration!