PAS Copywriting Generator
Create compelling marketing copy using the proven Problem-Agitate-Solution framework
What product or service are you promoting?
Who is your ideal customer?
Build Your PAS Copy
What specific pain point does your audience experience?
What happens if they don't solve this problem? Why should they care now?
How does your product solve their problem? What makes it the best solution?
Understanding the PAS Framework
The Problem-Agitate-Solution (PAS) framework is one of the most effective copywriting formulas for creating persuasive marketing content. It works by tapping into your audience's emotions and guiding them toward a solution.
PProblem
Start by identifying a specific problem or pain point your target audience experiences. This should be something they can immediately relate to and recognize in their own lives.
Example: "Struggling to keep track of all your marketing inspiration scattered across bookmarks, screenshots, and random folders?"
AAgitate
Amplify the problem by highlighting its consequences and making it feel urgent. Show what happens if they don't solve it or how it's affecting them right now.
Example: "Every time you need inspiration, you waste hours searching through disorganized files. You're missing deadlines, losing creative ideas, and watching competitors outpace you while you're stuck searching for that one ad you saved months ago."
SSolution
Present your product or service as the perfect solution to their problem. Show how it directly addresses the pain points you've just agitated.
Example: "SwipeWell organizes all your marketing inspiration in one place. Save ads, tag them, and find exactly what you need in seconds. Stop wasting time searching and start creating winning campaigns faster."
💡 Pro Tips for PAS Copy
- •Be specific with your problem - vague problems don't resonate
- •Use emotional language in the agitate section to create urgency
- •Keep your solution focused on benefits, not just features
- •Test different versions to see what resonates with your audience
- •Use the PAS framework for emails, landing pages, ads, and social media posts
Want to see more examples? Save winning ad copy and marketing campaigns with SwipeWell - the swipe file tool for marketers.