Payback Period Calculator
Calculate ROI timeframes for marketing campaigns, software tools, and business investments
Marketing spend, software cost, or any business investment
Revenue generated, cost savings, or productivity gains per year
How SaaS & Ecommerce Teams Use Payback Period
Marketing Campaigns
Calculate how long it takes for ad spend to generate enough revenue to break even. Essential for budget planning and channel evaluation.
Software Investments
Evaluate marketing tools, CRM systems, or automation platforms by measuring productivity gains and cost savings.
Formula: Payback Period = Initial Investment ÷ Annual Return
Generally, payback periods under 2 years are considered good for marketing investments.