Foreplay Alternative
A Simpler Foreplay Alternative
Foreplay is powerful—but if you just want a swipe file without the complexity and high price tag, SwipeWell has you covered.
No credit card required
Why People Look for Foreplay Alternatives
Foreplay is a capable tool, but it's not right for everyone. Here's what we hear from people who switch.
Foreplay's pricing ($49-199/mo) is expensive for simple swipe file needs
The platform is focused on paid ads—no support for emails or landing pages
Complex features like briefs and analytics add overhead you might not need
You want a dedicated swipe file, not a full ad workflow platform
SwipeWell: A Simpler Alternative
Instead of paying for features you don't need, SwipeWell focuses on what matters: saving, organizing, and using marketing inspiration.
- Purpose-built for swipe files at $12/month (not $49-199)
- Save any marketing: ads, emails, landing pages, social posts
- AI Remix turns inspiration into fresh copy you can use
- Simple organization that doesn't require training
- Mobile apps for saving inspiration on the go
Feature Comparison
A side-by-side look at what each tool offers
| Feature | SwipeWell | Foreplay |
|---|---|---|
| Swipe file / save ads | ||
| Chrome extension | ||
| Ad database size | 13,000+ curated | 100M+ ads |
| Competitor ad tracking | Ad Finder (Meta, TikTok) | Spyder (comprehensive) |
| AI copy remix | ||
| Save emails & landing pages Not just ads | ||
| Mobile apps | iOS & Android | Limited |
| Email forwarding | ||
| Brief generation | ||
| Ad analytics | ||
| Starting price | $12/mo | $49/mo |
Pricing Comparison
SwipeWell is 1/4 to 1/16 the price of Foreplay, depending on the plan.
SwipeWell
- 10 swipes
- Chrome extension
- Basic search
- 1 collection
- Unlimited swipes
- Unlimited collections
- AI Remix
- Ad Finder (3 brands)
- Priority support
- Everything in Pro
- Unlimited team members
- Shared workspace
- Team collections
- Ad Finder (10 brands)
Foreplay
- Limited ad saves
- Chrome extension
- Basic search
- Unlimited saves
- Ad library access
- Chrome extension
- Basic organization
- Everything in Inspiration
- Spyder competitor tracking
- AI briefs
- Team collaboration
- Everything in Pro
- Multiple seats
- Advanced analytics
- Priority support
Who Should Choose What
Different tools work better for different needs. Here's our honest take.
Choose SwipeWell if you...
- Want a dedicated swipe file tool without the extras
- Save more than just ads (emails, landing pages, social)
- Need an affordable option ($12/mo vs $49-199/mo)
- Prefer simplicity over comprehensive ad workflows
- Are a copywriter, content creator, or small team
Choose Foreplay if you...
- Need a massive ad database (100M+ ads)
- Want comprehensive competitor tracking with Spyder
- Use brief generation as part of your workflow
- Need ad performance analytics
- Have budget for premium ad workflow tools
Frequently asked questions
Ready for a simpler swipe file?
Join thousands of marketers who've switched to SwipeWell.
- Free forever plan
- No credit card required
- Import your existing swipes