Foreplay Alternatives
Best Foreplay Alternatives in 2025
Foreplay is powerful but not for everyone. Compare the best alternatives for saving and organizing marketing inspiration.
Why People Look for Foreplay Alternatives
Foreplay is a capable tool, but it's not right for everyone. Here's what we hear from people who switch.
Pricing starts at $49/month—expensive for simple swipe file needs
Focused only on paid ads, no support for emails or landing pages
Complex features add overhead you might not need
Looking for a simpler tool that does one thing well
What to Look for in a Foreplay Alternative
When evaluating Foreplay alternatives, consider what you actually need:
- Swipe file focus: Do you need a dedicated swipe file or a full ad workflow?
- Content types: Just ads, or also emails, landing pages, and social?
- Ad database: Do you need access to millions of ads, or is curated enough?
- Competitor tracking: How important is automated competitor monitoring?
- Price: What's your budget? $12/mo vs $50-200/mo is a big difference.
- AI features: Do you want AI to help you use your swipes or generate content?
The Best Foreplay Alternatives
Ranked by how well they serve as a swipe file tool
SwipeWell
The swipe file software for marketers
SwipeWell is purpose-built for swipe files. Save any marketing example—ads, emails, landing pages—with a Chrome extension and mobile apps. AI Remix helps you turn inspiration into fresh copy. The most affordable dedicated swipe file tool.
Pros
- Built specifically for swipe files
- Saves all marketing types, not just ads
- AI Remix for turning swipes into copy
- Chrome extension + mobile apps
- Most affordable option
Cons
- Smaller ad database than Foreplay (6K vs 100M)
- Less comprehensive competitor tracking
- No brief generation features
Best for: Copywriters, marketers, and teams who want a dedicated swipe file without ad workflow complexity
Pricing
$12/month (Free tier available)
Atria
AI-powered ad research and creative intelligence
Atria offers a large ad database (25M+ ads) with AI-powered creative analysis. More expensive than Foreplay but with stronger AI features for ad script generation and performance insights.
Pros
- Large ad database (25M+ ads)
- AI script generation
- Creative performance insights
- Advanced analytics
Cons
- More expensive than Foreplay
- No free tier
- Focused only on paid ads
- Enterprise-oriented
Best for: Enterprise teams with large ad budgets who want AI-powered insights
Pricing
$109-549/month
AdCreative.ai
AI ad creative generation
AdCreative.ai generates ad creatives using AI rather than helping you save inspiration. Different use case—it's a creation tool, not a swipe file. Good for teams needing quick ad variations.
Pros
- AI generates complete ad creatives
- Fast ad production
- Multiple format support
Cons
- Not a swipe file tool
- Can't save external inspiration
- Generated ads may lack uniqueness
Best for: Teams needing AI to generate ads, not collect inspiration
Pricing
$29-149/month
Notion
All-in-one workspace
Some marketers use Notion as a makeshift swipe file, storing screenshots in databases. It's flexible and has a free tier, but it's not built for visual marketing inspiration.
Pros
- Free tier available
- Flexible and customizable
- Good for text notes
- Team collaboration
Cons
- Not built for visual inspiration
- Clunky for screenshots
- No capture extension for marketing
- Hard to scale for visual content
Best for: Teams already using Notion who want to keep everything in one place
Pricing
Free tier, $8-15/user/month
Visual discovery platform
Pinterest is free and good for visual inspiration, but it's consumer-focused. You can't save emails, full landing pages, or organize by marketing categories.
Pros
- Free to use
- Good for visual inspiration
- Easy to save images
Cons
- Not marketing-specific
- Can't save emails or full pages
- Consumer-focused platform
- Limited organization
Best for: Casual inspiration gathering, not serious swipe file management
Pricing
Free
Milanote
Organize creative projects
Milanote is a visual organization tool popular with designers. Good for mood boards but more design-focused than marketing-focused. Has a web clipper for saving pages.
Pros
- Beautiful visual boards
- Good for mood boards
- Web clipper available
Cons
- Design-focused, not marketing
- Can be overkill for simple swipe files
- No AI features
Best for: Designers creating visual mood boards for campaigns
Pricing
Free tier, $10-20/month
Frequently asked questions
Try the #1 Foreplay alternative
SwipeWell is purpose-built for swipe files at a fraction of the price.
- Free forever plan
- No credit card required
- Saves ads, emails, and more