Icon Alternative
Icon Creates Ads. SwipeWell Saves Inspiration.
If you're looking to build a swipe file instead of create ads, SwipeWell is built for exactly that job.
No credit card required
Why Icon Might Not Be What You Need
Icon is a capable tool, but it's not right for everyone. Here's what we hear from people who switch.
Icon is an ad creation tool—not a swipe file or inspiration organizer
No Chrome extension for saving marketing examples you find
Can't save emails, landing pages, or social posts you want to reference
If you want to collect inspiration (not create ads), you need a different tool
SwipeWell: Built for Swipe Files
Instead of paying for features you don't need, SwipeWell focuses on what matters: saving, organizing, and using marketing inspiration.
- Purpose-built for saving and organizing marketing inspiration
- Chrome extension captures any marketing example in one click
- Save ads, emails, landing pages, social posts—not just ads
- AI Remix turns your saved inspiration into fresh copy
- Tags and collections for powerful organization
Different Tools for Different Jobs
Icon creates ads. SwipeWell saves inspiration. Here's how they compare.
| Feature | SwipeWell | Icon |
|---|---|---|
| Primary focus | Swipe file organization | AI ad creation |
| Save marketing examples | Limited | |
| Chrome extension | ||
| AI ad generation | Basic | Core feature |
| Templates library | 13,000+ examples | Ad templates |
| Save emails | ||
| Save landing pages | ||
| AI copy remix | ||
| Mobile apps | iOS & Android | |
| 14 creation tools | ||
| Free tier | ||
| Starting price | $12/mo | $39/mo |
Pricing Comparison
Both are affordable, but serve different purposes.
SwipeWell
- 10 swipes
- Chrome extension
- Basic search
- 1 collection
- Unlimited swipes
- Unlimited collections
- AI Remix
- Ad Finder (3 brands)
- Priority support
- Everything in Pro
- Unlimited team members
- Shared workspace
- Team collections
- Ad Finder (10 brands)
Icon
- Limited AI credits
- Basic templates
- Watermarked exports
- More AI credits
- No watermarks
- All templates
- Basic analytics
- Unlimited AI credits
- Team features
- Brand kit
- Priority support
Who Should Choose What
Different tools work better for different needs. Here's our honest take.
Choose SwipeWell if you...
- Want to save and organize marketing inspiration
- Need a Chrome extension to capture examples easily
- Save more than just ads (emails, landing pages, social)
- Want AI to help turn inspiration into copy
- Are building a reference library, not creating ads
Choose Icon if you...
- Need AI to generate ad creatives from scratch
- Want a suite of ad creation and editing tools
- Focus on producing ads, not collecting inspiration
- Need quick ad variations and templates
- Are doing DIY ad production
Frequently asked questions
Need a swipe file, not an ad maker?
SwipeWell is built for saving and organizing marketing inspiration.
- Free forever plan
- Chrome extension included
- Save any marketing type