Icon Alternatives
Best Icon Alternatives in 2025
Looking for an Icon alternative? It depends on what you need—ad creation or swipe file management.
Why You Might Need an Icon Alternative
Icon is a capable tool, but it's not right for everyone. Here's what we hear from people who switch.
You want a swipe file to save inspiration, not create ads
Looking for a tool that saves emails and landing pages, not just ads
Need a Chrome extension to capture marketing examples easily
Want a different AI approach to ad creation
Icon Alternatives by Use Case
Choose based on whether you need to save inspiration or create ads
SwipeWell
The swipe file software for marketers
If you're looking for an Icon alternative because you want a swipe file (not ad creation), SwipeWell is built for exactly that. Save any marketing, organize with tags, use AI Remix to turn inspiration into copy.
Pros
- Built specifically for swipe files
- Chrome extension for easy capture
- Save all marketing types
- AI Remix for using your swipes
- Mobile apps included
Cons
- Not a full ad creation tool
- Basic AI generation compared to Icon
Best for: Marketers who want to save inspiration, not create ads
Pricing
$12/month (Free tier available)
AdCreative.ai
AI ad creative generation
If you want AI ad creation like Icon, AdCreative.ai is a direct competitor. Similar features for generating ad creatives using AI.
Pros
- AI generates complete ad creatives
- Creative scoring predictions
- Multiple format support
Cons
- Not a swipe file tool
- Credit-based pricing
Best for: Teams wanting AI ad generation similar to Icon
Pricing
$29-149/month
Canva
Design platform
Canva offers ad templates and design tools. Not AI-powered like Icon, but more affordable for basic ad creation needs.
Pros
- Free tier available
- Easy to use
- Large template library
Cons
- Less AI-powered than Icon
- Not marketing-specific
- Not a swipe file tool
Best for: Basic ad design without AI generation
Pricing
Free tier, $13/month Pro
Foreplay
Save ads. Build briefs. Track competitors.
Foreplay combines swipe file features with ad workflow tools. More expensive than SwipeWell but offers brief generation that Icon doesn't have.
Pros
- Swipe file + workflow features
- AI brief generation
- Large ad database
Cons
- More expensive
- Focused only on ads
Best for: Teams wanting swipe file + brief generation
Pricing
$49-199/month
Frequently asked questions
Need a swipe file, not an ad maker?
SwipeWell is built for saving and organizing marketing inspiration.
- Free forever plan
- Chrome extension included
- AI Remix for copy