Comparison
Atria vs Icon
Comparing two popular marketing tools. We'll break down the differences and help you decide which is right for you—or whether there's a better option.
Analytics vs. Creation
Atria
AI-powered ad analytics with script generation and creative intelligence. Enterprise-focused.
$109-549/month
Icon
AI ad creation platform with 14 tools for generating and editing ad creatives.
$39-99/month
Three-Way Comparison
| Feature | Atria | Icon | SwipeWell |
|---|---|---|---|
| Primary focus | AI analytics | Ad creation | Swipe files |
| Ad database | 25M+ ads | Templates | 13,000+ curated |
| AI scripts | |||
| AI ad creation | 14 tools | Basic | |
| Creative analytics | Basic | ||
| Save emails | |||
| AI copy remix | |||
| Chrome extension | |||
| Starting price | $109/mo | $39/mo | $12/mo |
The AlternativeConsider a Third Option: SwipeWell
If neither Atria nor Icon feels quite right, SwipeWell might be what you're looking for—a simpler, more affordable alternative.
- Purpose-built for swipe files at $12/month
- Save all marketing types, not just ads
- AI Remix for turning inspiration into copy
- Chrome extension + mobile apps
- Free tier available

Frequently asked questions
Just need a swipe file?
SwipeWell is built for saving and organizing marketing inspiration.
- Free forever plan
- No credit card required
- Cancel anytime