What's the main difference between SwipeWell and Atria?

Atria is an enterprise AI ad platform ($109-549/mo) focused on creative analytics and script generation. SwipeWell is a focused swipe file tool ($12/mo) for all marketing types. Different scales, different budgets, different use cases.

Which has better AI features?

Different AI focus. Atria has AI script generation and creative analytics. SwipeWell has AI Remix (turn swipes into copy) and auto-tagging. Atria's AI is more comprehensive for ad production; SwipeWell's AI helps you use your saved inspiration.

Can both track competitor ads?

Yes. Atria has brand tracking features. SwipeWell has Ad Finder for Meta and TikTok ads. Atria's tracking is more comprehensive; SwipeWell covers the basics at a much lower price.

Why is SwipeWell so much cheaper?

Different positioning. Atria targets enterprise teams with deep analytics and AI features. SwipeWell focuses on one thing—swipe file management—and does it well at an affordable price. Less overhead, focused product.

Comparison

SwipeWell vs Atria

TL;DR

Atria is an enterprise AI ad platform with deep analytics and script generation—at enterprise prices ($109-549/mo). SwipeWell is a focused swipe file tool for all marketing types at $12/month. Choose based on your needs and budget.

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Feature Comparison

Feature	SwipeWell	Atria
Primary focus	Swipe file organization	AI ad analytics
Ad database	13,000+ curated	25M+ ads
AI script generation
Creative analytics
AI copy remix
Save emails
Save landing pages
Chrome extension
Mobile apps	iOS & Android
Free tier
Starting price	$12/mo	$109/mo
Team pricing	$12/user/mo	$549/mo

Pricing Comparison

SwipeWell is 9-45x cheaper than Atria.

SwipeWell

Free$0

10 swipes
Chrome extension
Basic search
1 collection

Pro$12/month

Unlimited swipes
Unlimited collections
AI Remix
Ad Finder (3 brands)
Priority support

Team$12/user/month

Everything in Pro
Unlimited team members
Shared workspace
Team collections
Ad Finder (10 brands)

Atria

Starter$109/month

Ad library access
Basic AI features
Chrome extension
Limited searches

Pro$219/month

Everything in Starter
Unlimited searches
AI scripts
Advanced analytics

Team$549/month

Everything in Pro
Multiple seats
API access
Priority support

Who Should Choose What

Different tools work better for different needs. Here's our honest take.

Choose SwipeWell if you...

Want a dedicated swipe file tool at an affordable price
Save all marketing types, not just ads
Prefer simplicity over enterprise features
Need a free tier to get started
Are a copywriter, freelancer, or small team

Choose Atria if you...

Need AI-powered ad script generation
Want deep creative performance analytics
Are an enterprise team with large ad budgets
Focus primarily on paid advertising
Have budget for premium AI tools

Frequently asked questions

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$12/mo when you upgrade