Which has a better ad database?

Foreplay has a much larger ad database (100M+ ads). SwipeWell's Discover has 13,000+ curated examples. If access to a massive ad database is your priority, Foreplay wins. If you want curated quality and the ability to save your own examples, SwipeWell works great.

Can both tools track competitor ads?

Yes. Foreplay's Spyder is more comprehensive and is a key selling point. SwipeWell's Ad Finder tracks Meta and TikTok ads at a basic level. For serious competitor intelligence, Foreplay is stronger. For basic competitor tracking plus a full swipe file, SwipeWell has you covered.

Which is better for teams?

Both offer team features. Foreplay's team plans start at $199/month with advanced collaboration. SwipeWell teams are $12/user/month with shared workspaces and collections. SwipeWell is more affordable for teams; Foreplay offers more advanced workflow features.

Can I use both together?

Some users do! They use Foreplay for ad discovery and competitor tracking, then save their favorites to SwipeWell for long-term organization alongside emails and landing pages. But most users find one tool covers their needs.

Comparison

SwipeWell vs Foreplay

Q: What's the main difference between SwipeWell and Foreplay?

Foreplay is a comprehensive ad workflow platform with a 100M+ ad database, competitor tracking (Spyder), and brief generation—built for performance marketing teams. SwipeWell is a focused swipe file tool for saving and organizing all types of marketing inspiration at a fraction of the price. Different tools for different needs.

TL;DR

Foreplay is a powerful ad workflow platform with a 100M+ database and Spyder competitor tracking—ideal for performance marketing teams. SwipeWell is a focused swipe file tool for all marketing types at 1/4 the price—ideal for copywriters and teams who want simplicity.

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Detailed Comparison

Core Purpose

SwipeWell

SwipeWell is built specifically for swipe file management. It's designed to help you save, organize, and actually use marketing inspiration across all formats—ads, emails, landing pages, and more.

Foreplay

Foreplay is a comprehensive ad workflow platform. It combines ad discovery, competitor tracking, brief generation, and team collaboration into one tool for performance marketing teams.

Best For

SwipeWell

Copywriters, content marketers, and teams who want a dedicated place for marketing inspiration without the complexity of a full ad platform.

Foreplay

Performance marketing teams, agencies running paid campaigns, and brands with significant ad spend who need the full workflow.

Feature-by-Feature Comparison

Feature	SwipeWell	Foreplay
Primary focus	Swipe file organization	Ad workflow platform
Ad database	13,000+ curated	100M+ ads
Save custom swipes
Chrome extension
Competitor tracking	Basic (Ad Finder)	Advanced (Spyder)
Email capture
Landing page capture		Ads only
AI copy remix
Brief generation
Mobile apps	iOS & Android	Limited
Starting price	$12/mo	$49/mo
Team pricing	$12/user/mo	$199/mo+

Pricing Comparison

SwipeWell starts at $12/month. Foreplay starts at $49/month.

SwipeWell

Free$0

10 swipes
Chrome extension
Basic search
1 collection

Pro$12/month

Unlimited swipes
Unlimited collections
AI Remix
Ad Finder (3 brands)
Priority support

Team$12/user/month

Everything in Pro
Unlimited team members
Shared workspace
Team collections
Ad Finder (10 brands)

Foreplay

Free$0

Limited ad saves
Chrome extension
Basic search

Inspiration$49/month

Unlimited saves
Ad library access
Chrome extension
Basic organization

Pro$99/month

Everything in Inspiration
Spyder competitor tracking
AI briefs
Team collaboration

Team$199/month

Everything in Pro
Multiple seats
Advanced analytics
Priority support

Who Should Choose What

Different tools work better for different needs. Here's our honest take.

Choose SwipeWell if you...

Want a dedicated swipe file without ad workflow complexity
Need to save emails, landing pages, and social—not just ads
Prefer simple organization over comprehensive platforms
Have a smaller budget ($12/mo vs $49-199/mo)
Are a copywriter, freelancer, or small marketing team

Choose Foreplay if you...

Need access to 100M+ ad database
Want comprehensive competitor tracking with Spyder
Use brief generation in your creative workflow
Are a performance marketing team or agency
Have budget for premium ad workflow tools

Frequently asked questions

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