What's the difference between SwipeWell and Icon?

Icon is an AI ad creation tool—it makes ads. SwipeWell is a swipe file tool—it saves and organizes marketing inspiration. Different jobs. Use Icon to produce ads; use SwipeWell to collect and reference inspiring marketing.

Can I use both SwipeWell and Icon?

Yes, they're complementary. Use SwipeWell to collect inspiring examples, study what works, then use Icon (or other tools) to create your own ads based on that research. Many marketers use this workflow.

Which is better for building a swipe file?

SwipeWell. Icon is built for ad creation, not inspiration collection. SwipeWell has dedicated features for capturing, organizing, and using a swipe file—Chrome extension, tags, collections, AI Remix.

Does SwipeWell have any ad creation features?

SwipeWell has AI Remix (turn swipes into copy) and a basic AI Ad Creator. But our focus is on the swipe file itself, not full ad production. For comprehensive ad creation, Icon is more feature-rich.

Comparison

SwipeWell vs Icon

TL;DR

Icon is an AI ad creation platform with 14 tools for making ads. SwipeWell is a swipe file tool for saving and organizing marketing inspiration. Different tools for different jobs—creation vs. curation.

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Creation vs. Curation

Different tools for different jobs

Feature	SwipeWell	Icon
Primary focus	Swipe file organization	AI ad creation
Save marketing examples	Core feature	Limited
Chrome extension
AI ad generation	Basic	14 tools
Curated examples	13,000+ in Discover	Ad templates
Save emails
Save landing pages
AI copy remix
Video editing tools
Mobile apps	iOS & Android
Free tier
Starting price	$12/mo	$39/mo

Pricing Comparison

Both are affordable—choose based on what job you need done.

SwipeWell

Free$0

10 swipes
Chrome extension
Basic search
1 collection

Pro$12/month

Unlimited swipes
Unlimited collections
AI Remix
Ad Finder (3 brands)
Priority support

Team$12/user/month

Everything in Pro
Unlimited team members
Shared workspace
Team collections
Ad Finder (10 brands)

Icon

Free$0

Limited AI credits
Basic templates
Watermarked exports

Pro$39/month

More AI credits
No watermarks
All templates
Basic analytics

Business$99/month

Unlimited AI credits
Team features
Brand kit
Priority support

Who Should Choose What

Different tools work better for different needs. Here's our honest take.

Choose SwipeWell if you...

Want to save and organize marketing inspiration
Need a Chrome extension to capture examples easily
Save all marketing types (ads, emails, landing pages)
Are building a reference library, not creating ads
Want AI to help you use your swipes (AI Remix)

Choose Icon if you...

Need AI to generate ad creatives from scratch
Want a suite of ad creation and editing tools
Focus on producing ads, not collecting inspiration
Need video and image editing features
Are doing DIY ad production at scale

Frequently asked questions

Need a swipe file, not an ad maker?

SwipeWell is built for saving and organizing marketing inspiration.

Start your free swipe file

Free forever plan
Chrome extension included
Save any marketing type